Events give rise to physical or monetary values. You may enter the names of the events and their values or enter the names of events and generate random values.
Psychological values are generated by the perceptual process. You may enter subjective values or generate them from log or power functions.
Response values are elicited as a function of the internal impressions. These may follow either an ordinal, interval or raio scale of measurement. For the interval and ratio scales, the intercept and slope parameters are generated randomly.